Author Archives: Dan Pitter

• Posted on December 30, 2011 by Dan Pitter

  What is a brand?

  What is a brand? Is a brand your logo? It should be a whole lot more than that… Your brand is your business, your reputation and your promise to your clients. Small and medium sized businesses often feel that the … Continue reading →
• Posted on December 30, 2011 by Dan Pitter

  Product to market.
  A brief explanation

  Is taking a product to market as easy a journey as recent media trends have suggested?   Whilst it’s true that programmes such as the BBC’s Dragon’s Den demonstrate fairly realistically that if your concept or product is not well … Continue reading →