Caggie asked us to create a site for her fans following the success of E4’s hit TV show Made In Chelsea.

Caggie Dunlop approached us to create a site for her extraordinary fan base following the success of E4’s hit TV show Made In Chelsea.

Caggie asked for a site that accurately portrays her personal style and would allow her to interact with her fans, delivering information and showcasing her budding music career.

Through talking to Caggie and understanding her requirements we produced wireframes and creative tone to underpin the websites user experience.

We delivered a full content managed solution with comprehensive blog and social media integration.

The tone of the creative is an extension of Caggie’s personality that drives a closer connection for her fan-base.  As well as acting and singing Caggie has always had a huge interest in fashion and has become famous for her multicolored nails and double denim outfits depicted on the show. She is currently planning to launch her own clothing line, ISWAI (It Starts With An Idea) for which we have also been commissioned as brand consultants to help develop and deploy.

Within the first week of the site being live, it had over 20,000 unique visits and had received many positive comments from fans.

We  look forward to supporting Caggie’s endeavours and initiatives in the future.