Wildside Clothing, an alternative fashion for those who want to find their own style.

Wildside’s Alex Murray briefed us on his plans to create an alternative clothing range that would span youth culture and become a desirable niche.

With the rise in popularity of TV shows such as LA Ink and the expressive nature of the nation’s youth, Alex briefed us to create a visual tone highlighting Wildside’s niche style.

Creation of identity assets and location based photo shoots have contributed to the brand equity of Wildside. We provide brand guardianship and continue to create bespoke imagery and assets to support the growing line.

A researched and carefully positioned brand and tone that directly communicates with the demographic that values individuality. Deployment of an eCommerce store and web presence with social media integration has seen sales grow quickly. As brand guardians of Wildside our photographers plan an annual location based shoot to keep the evolution and identity of Wildside current.